Your Business Called - It Misses the Real You
Success gets easier when you stop chasing everyone else’s playbook and start showing up as… you.
The best businesses aren’t built by the people who follow every rule.
They’re built by the ones who finally say:
“Okay, enough. I’m done trying to be the ‘perfect entrepreneur.’ I just want to build a business that actually works for me.”
That’s what this article is all about!
If you’ve ever tried to copy someone else’s strategy, routine, or vibe and felt like a bootleg version of yourself, this is your sign:
Your biggest business advantage is you.
Not the niche you picked. Not the fancy software. You.
You don’t have to dance on Reels, wake up at 5 a.m., or shout into the internet for 30 days straight to “earn” success. What you do need is a business built around your actual strengths, energy, and personality so you can stop burning out trying to be someone else and start growing in a way that feels sustainable (and honestly, a lot more fun).
If you keep reading, here’s what you’ll walk away with:
A guilt-free reminder that you’re not behind, you’re unique, and your business should be too.
A fresher way to think about strategies, trends, and expert advice (including mine).
A clearer sense of where you might be performing “Good Entrepreneur™” instead of being your actual self - and what to do about it.
Sound good? Cool. Let’s break up with the mold you were never meant to fit into. 😎
1: When “Doing It Right” Is Doing Too Much
Let’s just call this what it is: a lot of entrepreneurs aren’t failing because they’re lazy or not smart enough.
They’re exhausted because they’re trying to keep up with a version of success that wasn’t built for them.
You’re told “consistency is everything,” so you try posting every single day… and somehow your content feels less like you and more like a robot that just discovered Canva.
You hear that “all successful people join the 5 a.m. club,” so you set an alarm, drag yourself out of bed, and discover your best ideas still show up at 10 p.m. with a cozy blanket and a cup of tea.
You build out elaborate systems because “that’s what pros do,” and suddenly you’ve become full-time tech support for your own business instead of, you know, actually doing the work you love.
We’ve all been there. Forcing ourselves into someone else’s blueprint and then wondering why it doesn’t feel right, doesn’t work, or just quietly makes us hate everything.
Here’s the truth no one prints on the motivational mugs:
There is no single “right” way to grow a business. There’s only the way that actually works for you.
And if you’ve read The Myth of Loud Success, you already know the loudest, flashiest approach isn’t automatically the most successful one. This is its sister conversation: you don’t have to be the loudest, and you also don’t have to be the most “correct.” You just have to be the most you.
2: The Real Skill, Knowing What to Keep
We live in a world where you can learn anything on the internet: sales scripts, launch formulas, morning routines, funnel frameworks, you name it.
That’s the blessing and the problem.
Because if you’re not careful, you go from:
“Wow, this is helpful”
to
“I now have 47 conflicting ‘must-do’ lists and a mild identity crisis.”
The goal isn’t to copy everything. The goal is to curate.
The real power move as an entrepreneur is learning how to ask:
Is this actually moving the needle, or just moving my to-do list?
Is this energizing or draining?
Did this feel like me, or like cosplay as someone else’s CEO life?
Try the new strategy.
Experiment with the new idea.
Take the course, watch the video, listen to the podcast.
But then pause and actually check in with yourself:
“Is this something I want to keep, tweak, or toss?”
That’s how you grow without slowly erasing yourself in the process.
3: Your Secret Sauce (AKA: Why Twenty Burger Joints Still Survive in One Town)
Think about your town for a second. How many burger places are there? Five? Ten? Twenty?
And yet… they all somehow survive.
Why?
Because they’re not all trying to be the same.
One has the spicy aioli everyone’s obsessed with.
One does the best fries.
One has the fun patio and trivia night.
One has the “we remember your order” small-town vibe.
Same basic product. Totally different flavors.
Your business works the exact same way.
You and “that person you follow” might technically do similar things, but your energy, strengths, style, and story are the flavor.
When you try to sound like them, launch like them, sell like them, you’re basically watering down your secret sauce and wondering why no one’s excited.
But when you:
Lean into your actual communication style (softly spoken, wildly animated, dry humor, nerdy deep dives - whatever it is),
Build offers around the way you like to work,
Attract people who actually want your flavor…
…you stop competing and start standing out.
Not because you’re trying harder, but because you’ve finally stopped hiding what makes you different.
4: I’m Not Here to Give You a Rulebook
Let me call myself out for a second.
I share strategies. I write blogs like this. I love a good framework.
So yes, I’m technically one of those “here’s how to do it” people on the internet.
But here’s the difference in how I want you to use what I share:
My job isn’t to tell you what to do, it’s to show you what’s possible.
Everything I teach is meant to be:
A tool, not a rule
A starting point, not the final word
An option, not an obligation
I don’t want you to think,
“Oh no, I’m not doing it Megan’s way, I’m doing it wrong.”
I want you to think,
“Okay, here’s one way to do it. What parts of this feel like me? What would I tweak?”
Because the “right” way is the one that helps you build a business that feels:
Free – where you’re not chained to a strategy you resent.
Fulfilling – where your work feels like an honest expression of who you are.
True to you – where your business doesn’t require you to shape-shift just to belong.
5: A Tiny Experiment in Trusting Yourself
Before you hit play on the next “how to” video or save yet another “10 Things Every Successful Entrepreneur Does Before Breakfast” post, try this mini reset:
Name the actual challenge.
What problem are you trying to solve right now?“I need more clients.”
“I want to feel less overwhelmed.”
“I’m tired of marketing that feels fake.”
Brainstorm your own ideas first.
Give yourself 5 minutes. No Googling. No scrolling.
Just you, your brain, and a piece of paper.Then consult the experts.
Go look up ideas, strategies, templates etc. - but treat them as a menu, not a checklist.Mix, match, and modify.
Keep what sparks something in you.
Tweak what almost fits.
Toss whatever makes your nervous system scream “absolutely not.”Reflect.
Ask: “Does this feel more like me than what I was doing before?”
That’s how you stop chasing someone else’s version of success and start building your own.
Final Thought: Your You-ness Is the Strategy
You can’t be what everyone else wants you to be, and that is not a flaw in your business plan.
It’s your edge.
When you trust yourself, you stop scrambling to be louder, cooler, or more “on trend.” You start making decisions that actually fit your life, your energy, and your goals.
And that’s the whole point.
When you embrace your you-ness in your business, you don’t have to shout to be heard.
Your alignment does the talking.
