How to Plan Your Next Offer in 30 Minutes
This month’s Mini Move is all about turning your next idea into something real.
Grab a notebook, set a timer for 30 minutes, and let’s map out your next offer.
No overthinking, no endless prep.
Just a little focused time and some structure to bring that next big idea to life.
First Things First: What Do I Mean by “Offer”?
When I say plan your next offer, I’m talking about creating something new that your audience can buy, book, or experience. This could be a product, service, or package.
Our goal isn’t launching today (although you totally could, superstar 😉), but rather to give structure to the next thing that will serve your audience and grow your business.
Think of it like this:
If you’re a service-based business, your next offer might be:
a new coaching or design package,
a “day-of” intensive,
a short workshop, or
a limited-time bonus for existing clients.
If you’re a product-based business, your next offer might be:
a new item or collection,
a themed bundle or holiday kit,
a digital download, or
a preorder or early-bird special.
By the time your 30 minute timer rings, you’ll know what your new offer is, who it’s for, and why it matters.
What If I Don’t Have an Offer in Mind Yet?
No worries, this mini move will still work for you!
You don’t need a full business plan or a polished idea; you just need a starting point.
If nothing comes to mind right away, use these prompts to help find your next offer idea:
1.Start With What People Already Ask You For
What do friends, coworkers, or clients always come to you for help with?
That’s usually a clue to something people already value, and would gladly pay for.
You’re not just pulling ideas out of thin air; you’re listening to what people already see you as the go-to person for.
Example:
“Everyone asks how I stay organized working from home.” → If you’re a productivity coach or VA, you could create a “Workday Reset Workshop” or a mini digital planner template.
“People always ask where I get my brand photos.” → If you’re a photographer or content creator, you might bundle your favorite resources into a “Mini Brand Photo Guide.”
“Customers keep asking how I style my handmade jewelry.” → If you’re a jewelry maker or boutique owner, consider turning that into a short “How to Style It” video guide or a gift-box add-on.
2.Think of Your Audience
Who do you serve (or want to serve) most right now?
Ask yourself:
How can I make life easier, simpler, or better for <insert audience>?
Sometimes your next offer is simply a new way to serve an existing audience.
Example:
A social media manager could create “Holiday Content in a Box” templates for overwhelmed clients during Q4.
A candle maker might bundle best-sellers into a “Self-Care Starter Kit” as a simple way for people to get the best of their brand in one convenient package.
A local photographer could offer “Headshot Mini Sessions” for small business owners before the new year to update their profiles with.
Serving better is often smarter than starting over.
3.Look for the Gaps
What frustrates people about the options that already exist in your industry?
If you’ve ever said, “Why hasn’t anyone made this easier?” - you’ve spotted a potential offer.
Example:
If you’re a brand or web designer, and your clients often come to you overwhelmed after trying DIY templates - turn that frustration into a “Quick Brand Fix Template Pack” with pre-made, plug-and-play designs that save them time.
If you’re a coach or service provider, and you notice your clients lose momentum during long programs - create a “One-Week Reset Intensive” for fast results and renewed focus.
If you’re a landscaper, home organizer, or local service pro, and your bookings slow down during certain seasons - try offering a “Refresh Consultation Package” to help clients get ahead of the next season (and help keep your schedule steady year-round).
4.Start Smaller Than You Think
You don’t have to build a full-scale course, launch a big new line, or open a whole new service department.
Test something mini first such as a single digital download, one-hour training, or pop-up service.
Small steps build big clarity.
5.Follow Your Curiosity
If an idea excites you, explore it.
Your enthusiasm is your best marketing strategy.
Energy is magnetic. If you love it, chances are your people will too.
Once you’ve landed on an idea (or a few you’re curious about), the next step is to get clear on what your new offer actually does for people.
Let’s take one of those thoughts and start shaping it!
Step 1: Get Clear on What This Offer Helps People Do (10 minutes)
Before you think about pricing, branding, or fancy launch plans, start here: What does this specific offer help people do, fix, or achieve?
You’re not defining your entire business here, we’re just talking about this one offer.
Think of it like explaining a single product or service to a friend.
Ask yourself:
What problem does this offer solve?
What goal does it help people reach?
What changes for them after they buy or work with me?
💡 Pro tip: If you can’t explain your offer in one clear sentence, simplify it until you can.
“This offer helps [type of person] [do, feel, or accomplish something] through [your product or service].”
Examples:
Graphic Designer: “This offer helps small-business owners create visuals that finally match the quality of their work through a focused design-in-a-day experience.”
Candle Maker: “This offer helps customers create a calm, cozy atmosphere at home through a handcrafted candle kit they can personalize.”
Landscaper: “This offer helps homeowners refresh their curb appeal before spring through a personalized design consultation.”
You’re not trying to sound impressive, you’re trying to be understood.
This one sentence becomes the heartbeat of your offer.
It’s what connects your idea to what people actually need.
Step 2: Map Out How It Works (10 minutes)
Now that you know what this offer helps people do, let’s talk about how it actually works.
Think of this as walking someone through the experience, from the moment they find out about it to the moment they say, “That was awesome.” Think through the experience from the customers eyes.
Ask yourself:
How do they find it?
What’s included in this offer?
What steps or materials are involved?
How long does it take?
What makes it feel special, easy, or personal?
💡 Pro tip: Imagine your dream client describing their experience to a friend. What would you want them to say about it?
Don’t worry about polish. This is your rough sketch, your “business blueprint on a napkin.”
Examples (building on Step 1):
Graphic Designer: A “Logo in a Day” Intensive is one focused day together with simple prep homework, and a mini brand guide delivered by the end.
Candle Maker: A “Design-Your-Own Candle” Workshop is a small-group session where customers blend scents, pour, and label their own candles to take home.
Landscaper: A “Spring Refresh Consultation” is a one-hour walkthrough with customized design sketches and a simple materials list clients can use to DIY or hire you later.
Still simple, but now your new offer has real direction. It’s not just an idea anymore, but an experience people can picture.
Step 3: Choose a Starting Price + Next Step (10 minutes)
Don’t overthink this one - your first price isn’t forever.
Pick a starting point that feels fair for the value, time and materials involved.
You can always adjust once you’ve tested it. (Think of this as beta-mode)
Then, decide on one small next step that makes this offer more than just an idea on paper.
Ask yourself:
What’s the simplest thing I can do right now to bring this to life?
What would make it feel real by the end of the week?
Every small action makes the next one easier.
Examples (building on Step 2):
Graphic Designer: Set a base price for your Logo in a Day Intensive, then open a Canva doc and design a simple one-page flyer or Instagram story announcing it.
Candle Maker: Calculate the supply costs for your Design-Your-Own Candle Workshop, then take one photo of your materials to start teasing it on social media.
Landscaper: Create a quick Google Form for your Spring Refresh Consultation and text it to two local clients who’ve mentioned wanting a fresh start next season.
These are small, forward-moving actions that take your idea from concept to calendar.
Now your offer isn’t just a thought, it’s in motion!
Your Turn
Now it’s your turn! Set aside half an hour to map, price, and bring your next offer to life today.
You’ve got this. 😉